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This Corporate Battle Over the Cable News Network Reveals The Extent to Which Dysfunctional US Journalism Now Is.

This past Thursday night, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

Although CNN is certainly not a impeccable news source, her statement rang true for numerous observers. It stands as one of the broadcasters where one can locate reality-based and generally trustworthy reporting – notably during breaking news situations such as the one unfolding near a New Hampshire storage facility.

An Uncertain Situation During a Corporate Tug-of-War

Yet CNN, now middle-aged, finds itself in a uncertain state as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a major game of business acquisition, instead of as a question of what helps the information-seeking public.

“This is yet another example of the fundamental flaws with roots in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“It is often framed as a business story with influential figures as the main characters, but there is very little discussion of the public interest,” Pickard explained.

The Complicating Layer: The Former President

This situation is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Think back to the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is part of why he seems to support Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of Continued Instability

Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a welcome development to many at the network, but it’s hardly a secure position. That structure could set up CNN for a future sale. There is no finish line.

In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that competition laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be opposed by regulators,” Wu argued.

The Core Problem and a Path Forward

Regardless of the resolution with this particular battle, the bigger problem persists.

“The present media landscape is a very system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can address it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will never happen.

Initiatives that support independent news organizations, aid local journalism, finance public media, and prohibit the accumulation of media power in a handful of hands are within reach – they are necessary for a robust democracy.

When it comes to media ownership, larger is not superior. And news organizations including CNN cannot be pawns in the newest merger game.

About the author

Tammy Miller MD

Elara Vance is a digital strategist with over a decade of experience in content marketing and brand storytelling, passionate about helping businesses thrive online.

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